When should you use AI to write your blog posts?

No matter what type of website or blog you're building, AI features and tools have the potential to save you copious amounts of time when it comes to brainstorming, writing, editing and optimizing your content.

AI is especially handy if you need to turn out a high volume of content on a consistent basis. Again, you shouldn’t rely on AI to run your entire content marketing strategy without supervision, but you can use different kinds of tools to help with research or to write long-form content.

For example, if you've got several topics lined up and a clear vision of the outlines, AI can swiftly turn your ideas into full-fledged articles—or at least get you 75% of the way there. Rather than starting a blog from scratch, you can use your AI draft as a starting point; you can focus your energy on editing and filling in any knowledge gaps.

The aim is to enhance efficiency without compromising the quality and authenticity of your content. Make AI your ally, but stay in control of editing for the best results.

However, AI isn’t a one-trick pony. It can do far more than simply draft your content. Let's explore all the ways you can use AI to enhance your blogs.

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Google and AI-written blog content

First and foremost Google is looking for content that is helpful to the user reading it. This can, in theory, apply to both AI and human-generated content. Content must be informative and engaging, regardless of how it's written. These are not necessarily unique to human content, well-edited AI-generated blogs can also be useful.

While AI can generate content that is factually accurate, it may lack the nuanced understanding and authenticity of human-written content. Google recommends a balance with an emphasis on human oversight of anything AI-written; humans can add the necessary context, creativity and a personal touch. They should also fact-check and weave in their real-world expertise in the topic at hand.

According to Google guidelines, content that is purely generated by AI without human contribution should be labeled as such for transparency. Google prioritizes content written for humans, not algorithms. This is true, whether the content is human- or AI-generated. Creating AI content to manipulate search engine results is considered against Google's spam policies.

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How to use AI to write your blog posts

One of the best qualities of AI is its versatility. You can use AI to automate or refine several steps of the content production process, including (but not limited to) the following steps.

01. Generate your blog topic ideas

If you’re a beginner at blogging—or even if you’re a seasoned blogger—AI can help to brainstorm topics when you’re in a pinch. But avoid cutting corners at this stage. You’ll still want to do thorough keyword research, even after you’ve consulted your favorite AI tool for ideas.

In my experience, tools like ChatGPT and Gemini (formerly known as "Bard") offer great thought starters. You could feed it prompts like:

Please give me 10 blog ideas that I can write about on [topic]
Please list a few blog ideas related to [keyword]
What are some trending topics around [topic] in the summer?
What are some trending topics among [target audience]?

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